As we step into 2025, hair trends are taking a turn toward the effortlessly chic, the naturally textured, and the boldly expressive. Whether you’re looking for a subtle refresh or a dramatic transformation, this year’s most talked-about styles offer something for every hair type, face shape, and personality.
From soft, undone waves to sculptural fringes and glossy finishes, here’s your guide to the 14 biggest hair trends that will dominate salons, red carpets, and everyday style this year.
1. Ghost Waves: The Ultimate Undone Texture
Dubbed by trend forecaster and evo Hair’s International Creative Colour Director Tom Smith, ghost waves are the epitome of relaxed sophistication. Think barely-there, soft “S”-shaped waves rather than tight spirals — a look that adds effortless cool to any glam ensemble.
This low-maintenance texture can be achieved easily at home using straighteners or dual-barrel wavers. It’s no wonder stars like Keira Knightley and Sarah Jessica Parker have already embraced the trend.
2. Modern Pixie Cuts: Volume Meets Versatility
For those craving boldness and edge, the modern pixie cut is back in full force. Specifically, the Tinkerbell Pixie — a voluminous yet tailored short style — is making waves on runways and red carpets alike. Gabrielle Union recently stunned in one at Paris Fashion Week.
According to experts, this cut is perfect for those who want short hair but don’t want to sacrifice softness or femininity. A side parting enhances its statement-making appeal.
3. Muted Auburn: The New Neutral Copper
While copper tones continue to trend, 2025 brings a softer, more natural evolution: muted auburns, chestnuts, and strawberry blondes. Eva Longoria’s warm chestnut locks are a prime example of this rich, flattering shade.
These hues are multi-tonal and sun-kissed, fading beautifully over time. Ideal for those who wear rose gold or yellow jewelry well, this color can be enhanced with balayage or soft highlights for dimension and depth.
4. The Power Fringe: Sculpted & Statement-Making
Fringes aren’t going anywhere — but they’re getting a major upgrade. Enter the power fringe, a tailored, intentional take on classic bangs. From curtain bangs to French-inspired cuts, this trend focuses on versatility and facial contouring.
Anne Hathaway recently rocked a sleek fringe paired with a ponytail, proving how impactful this detail can be when styled intentionally.
5. Natural Texture Takes Center Stage
Embracing your hair’s natural pattern is still the name of the game. Whether it’s soft waves, defined curls, or coiled textures, 2025 celebrates cuts that work with your hair, not against it.
Ciara’s luscious curls are a testament to the beauty of natural texture — minimal effort, maximum impact.
6. The Midi Flick Bob: A Modern Evolution
If you loved last year’s bell-bottom bob, get ready for its 2025 counterpart: the midi flick. This textured, layered cut sits around collarbone length and offers movement and volume.
Charlize Theron has already been spotted sporting this flirty, face-framing silhouette. Style it with messy waves or natural curls, and use a texturizing spray for added dimension.
7. Brow-Bone Contouring: The New Fringe Frontier
Fringes are becoming mini hairstyles in their own right. “Brow-bone contouring” blends popular styles like Birkin bangs, bottleneck bangs, and curtain fringes to create custom looks that frame the eyes and cheekbones.
Davina McCall’s softly textured fringe proves how flattering and versatile this approach can be — just be prepared for a bit of daily styling maintenance.
8. Anti-Fringe Movement: Clean Lines, No Layers
In contrast to the fringe-heavy trends, 2025 also welcomes the anti-fringe — a minimalist, elongated face-framing style with no distinct layers or bangs.
Think long, smooth lines that fall past the chin, offering endless styling options. Demi Moore’s middle-parted, unbroken lengths are a great example of this understated elegance.
9. Refined Pastels: Sophistication with a Whimsical Touch
Pastel shades are sticking around — but with a mature twist. Refined hues like lavender, blush peach, and powdery pink offer ethereal charm without overwhelming the wearer.
Helen Mirren’s iconic pink pixie shows that pastels can be both playful and elegant — perfect for spring or as a bold alternative to blonde or grey.
10. Gloss & Glow: Shiny Hair Is Back
Healthy, shiny hair is the ultimate goal this year. With gloss treatments and high-shine products dominating the market, achieving a luminous finish is easier than ever.
Zoe Saldana’s glossy waves at the SAG Awards highlight the timeless allure of radiant, polished strands — regardless of your base color.
11. XXL Curls: Bigger, Bouncier, Better
Curly hair is having a major moment — and bigger is better. Thanks to innovations like Olaplex Bond Shaper and advanced curl-defining formulas, natural curls are healthier, fuller, and more defined than ever before.
Kerry Washington’s voluminous curls are proof that texture can be both powerful and refined.
12. Minimalistic Shades: Monochrome Magic
Simple, single-shade color jobs are trending again. Monobrown, smoky brunette, and other minimalistic shades focus on even, glossy color from root to tip.
Sandra Oh’s bouncy dark brown curls show how striking an all-over hue can be — especially when paired with a high-shine finish.
13. Hyper-Natural Techniques: Balayage Reimagined
Balayage and freehand painting techniques are returning — but with a hyper-natural effect. These low-maintenance highlights mimic sun-kissed strands and blend seamlessly into darker bases or lightened tones.
Jessica Alba’s soft, dimensional brunette highlights are a perfect example of how realistic and wearable this technique can be.
14. Style-Defining Cuts: Bold Shapes, Strong Statements
Finally, 2025 is all about cuts that define your personal style. From jaw-dropping micro bobs to collarbone-length shags, these shapes are made to stand out.
Hairstylist Sam McKnight encourages those who tried bobs in 2024 to keep experimenting — whether that means growing out into a midi shag or going even shorter for a sharper look.
Use defining creams and gels to enhance texture and hold, whether you’re rocking sleek or tousled styles.
Final Thoughts
Whether you’re drawn to the quiet elegance of ghost waves, the daring simplicity of a modern pixie, or the bold bounce of XXL curls, 2025 promises a wealth of inspiring, wearable trends. With so many ways to elevate your look — from color choices to cutting-edge cuts — now is the perfect time to book that salon appointment and embrace a fresh new you.
What hairstyle will you try first?
