They tackle fashion as expertly as their partners dominate the field.
Creating the perfect game day outfit is no small feat. It needs to balance comfort for hours of standing or braving the elements with enough style to stand out in a sea of jerseys and team colors. When it comes to nailing this delicate balance, there’s no better source of inspiration than the WAGs—wives and girlfriends—of professional football players.
Originating in UK tabloids, the term WAG was first used to describe partners of soccer players, like Victoria Beckham. Today, the term has taken hold in American sports, where many WAGs are fashion icons in their own right. From Taylor Swift, who’s turned Chiefs’ games into must-watch events, to Brittany Mahomes and Kristin Juszczyk, these women redefine what it means to bring style to the stands.
From DIY masterpieces to luxury designer pieces, these WAGs transform their team colors and player numbers into runway-worthy looks. Here are 12 of the best-dressed WAGs proving game day fashion is a sport in itself.
1. Kristin Juszczyk
@kristinjuszczyk
Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, has redefined game day fashion. The founder of Designs By Kristen, she’s turned DIY creations into a full-blown brand, often upcycling jerseys into trendy corsets, patchwork jackets, or even snowsuits. Her talent caught national attention when Taylor Swift wore one of her custom pieces in early 2024, leading to a licensing deal with the NFL. Expect Kristin to be in the stands in bold red and gold creations, expertly blending comfort with couture.
2. Simone Biles
@simonebiles
Olympic legend Simone Biles is as iconic in the stands as she is in the gym. Married to Chicago Bears safety Jonathan Owens, she often showcases custom game day looks like bomber jackets and sweat sets emblazoned with “Owens.” At one game, she even sported a jacket featuring her husband’s face—a move that exudes playful pride and ultimate support.
3. Emily Engram
@nicaro
Emily Engram, wife of Jacksonville Jaguars tight end Evan Engram, views game day as her personal runway. Known for bold and eclectic outfits, Emily opts for teal fur coats, cheetah print pants, and statement earmuffs. Her creativity knows no bounds, as she proves that game day attire doesn’t have to mean sacrificing style. “His gameday is my runway,” she famously captioned an Instagram post.
4. Ciara
@ciara
Singer, dancer, and fashion icon Ciara brings her A-game to the stands to support her husband, Russell Wilson, quarterback for the Pittsburgh Steelers. Always a master of accessorizing, Ciara once paired a Steelers windbreaker with a football-shaped handbag and pointed-toe puffer boots. Her looks balance team spirit with her signature chic aesthetic.
5. Sydney Warner
@sydneywarner
Sydney Warner, wife of San Francisco 49ers linebacker Fred Warner, brings her fashion expertise to every game. The former Bachelor contestant frequently rocks vibrant red ensembles, from bold patchwork coats to sky-high boots. Her love story began with a DM from Fred, but her eye-catching game day outfits are all her own.
6. Claire Kittle
@clairekittle
Claire Kittle, wife of 49ers tight end George Kittle, consistently redefines sporty chic. Whether she’s rocking sequin hot pants, a silky red suit, or a snowsuit from Kristin Juszczyk, Claire always keeps her looks fresh and unexpected. A standout piece? A red cardigan embroidered with George’s jersey number in pearls.
7. Jaeden Hooker
As the fiancée of Kansas City Chiefs player Keith Taylor, Jaeden Hooker serves standout looks on and off the field. Her Super Bowl outfit—a red denim skirt set with a bedazzled Chiefs baby tee—was pure Y2K-inspired glam. She often mixes edgy staples like leather trenches with bold team-themed accessories.
8. Alix Earle
@alix_earle
Social media star Alix Earle has become a game day style sensation while supporting her boyfriend, Miami Dolphins wide receiver Braxton Berrios. Known for her casual yet polished looks, Alix frequently rocks teal-and-orange bombers and custom-cut team tees. Her vibrant style has made her a fan favorite on and off Instagram.
9. Sydnee Ward
As the wife of Minnesota Vikings linebacker Jihad Ward, Sydnee Ward knows how to stand out in purple. She co-hosts The Pregame Podcast with Tokyo Jetz, discussing NFL life and the realities of being a WAG, all while serving flawless game day fashion.
10. Tokyo Jetz
@tokyojetz
Tokyo Jetz, wife of Vikings cornerback Shaquill Griffin, is as creative with her game day looks as she is with her music. Often matching her children in purple-and-white ensembles, she mixes elegance and fun with pieces like a cropped purple jacket and white bodycon dress, accessorized with Louis Vuitton snow boots.
11. Taylor Swift
@taylorswift
Taylor Swift’s game day appearances supporting Travis Kelce have taken the internet by storm. From a Vivienne Westwood dress at one game to a Chiefs sweatshirt and cutoffs at another, her versatility in styling team colors is unmatched. Swift consistently pairs her outfits with knee-high boots, ensuring every look is stadium-ready.
12. Olivia Culpo
@oliviaculpo
Olivia Culpo, wife of San Francisco 49ers running back Christian McCaffrey, blends her polished aesthetic with sporty flair for game day. From white corset tops to kitten heels, Olivia keeps her looks refined yet approachable. Her thoughtful approach to layering neutral tones proves that elegance can coexist with team spirit.
Game Day Style Goals
These 12 WAGs prove that cheering on your significant other doesn’t mean compromising on fashion. Whether you’re repping team colors or pushing the boundaries with bold, creative designs, these women show us how to score a touchdown in the style department every game day.
